Argan Oil is extracted from the fruit of the Argan tree and has been revered by Moroccons for eons for its many healing qualities. The oil which is high in Vitamin E and Vitamin A, is a natural anti-oxidant. The infusion of Argan oil, combined with our other natural ingredients, will nourish and rejuvenate all types of dry and damaged hair. Research shows that when applied externally, trocopherol which is in vitamin E, helps boost cell production while promoting healthier hair.
Shea butter has been used to help heal scalp and skin conditions and allow hair to re-grow in a healthy environment. Since unrefined shea butter has no added chemicals, it is ideal for sensitive skin. Shea butter has been used for centuries to sooth dry itchy scalp or dandruff especially on African hair. It is a rich and creamy source that provides moisture for dry or damaged hair. Because it absorbs easily into the scalp and it does not clog the pores, it provides moisture from hair roots to ends. When used with in conjunction with our other specially formulated ingredient blend, it is extremely beneficial to hair that has been relaxed, colored, or heat-treated
The Jojoba nut has been prized by Native American tribes for centuries, used as a paste for healthy skin and hair care. Jojoba Oil is packed with almost all of the vitamins and minerals essentially needed for healthy hair and skin, namely, vitamin E, B-complex, copper, zinc, selenium, iodine, and chromium. Jojoba oil is unique in that it closely resembles sebum, a waxy substance produced by our skin glands, therefore acting as a natural skin and hair conditioner. Additionally it is anti-bacterial, anti-inflammatory and non-toxic and naturally healing and cleansing. This versatile and emollient oil is used in our products to support natural hair growth, hydration and nourishment.
These chemical ingredients (Sodium Lauryl sulfate and Sodium Laureth sulfate) are responsible for extra lather, but do not add nutrients to strands. the Sulfates found in most shampoos can actually be very damaging to the hair, stripping away essential, natural oils, and your color. Our shampoos and conditioners are sulfate free making them ideal for sensitive skin and all hair types.
Keratin: Keratin is a highly durable natural protein found in the outer layer of our hair. As a key ingredient in most of our products, it offers smoothing benefits and is known to help straighten and eliminate frizz and fly-away hair. Our specially formulated products with our specific blend of Keratin and other healthy proteins are designed to add shine, help decrease drying and styling time, seal in color, and moisturize your hair. Our keratin-protecting products, when used consistently with our full line can help build up the protein levels in your hair making it stronger and sleeker.
Silk Protein: Silk protein is an amino acid valued for its excellent moisture binding properties, repair, and feel. This non-animal protein source is substantive to ones skin and hair and provides a protective barrier. When used in our formulas with other natural ingredients, Silk protein is known to add luster, body, and manageability contributing to the term and feeling of “silky” hair.